Barcelona Identity
D&AD New Blood Awards 2015 Entry
Brief: Pantone
Brief summary:
Reimagine a city through a new colour scheme. Create a colour-led integrated graphic identity, with digital and physical applications.
Think about everything that this identity could include, physical and digital: logo, transport, wayfinding, etc
Approach:
The city I chose is Barcelona, Spain.
Barcelona is a vibrant, dynamic city, always on the move but passionately guarding its heritage, traditional and still forward thinking, a city of both chaos and order.
My approach was to look at the aspects that define the city as a whole: the architecture, the food, the art, the local customs, the people’s way of speaking, walking and just being, the nightlife and the weather, the small details and the big picture. These are the colours that emerged from my research.
